Emirates launches new US ad campaign promoting American job support

Emirates airline has embarked on a charm offensive to woo over American passengers.

The Dubai airline has rolled out a new TV ad across the whole of the US appealing to American patriotism.

The airline's creative agency, StrawberryFrog developed the ad which promotes Emirates' growing fleet of Boeing 777s, wrapping a pointed political appeal into a lighthearted execution.

Set to Johann Strauss' "Blue Danube Waltz," the ad simulates a crew of hard hats assembling an entire jumbo jet in 30 seconds, the same amount of time it takes a fictional male flight attendant to roll a cart of bottled water from one end of the plane to the other and flirt awkwardly with his female colleague.

"Right now, thousands of American workers are building the world's largest fleet of an amazing aircraft," says the voiceover. According to American media watchers the message is that this is a company, owned by the government of the United Arab Emirates, creating jobs in the U.S. by buying American-built aircraft.