The first aircraft to be painted in Maximus Air's new livery rolled out of the Abu Dhabi Aircraft Technologies' (ADAT) hangar this week and immediately re-entered the fleet to head off on another mission for the all-cargo airline.
The livery comprises the new name and brand identity, which was first revealed at last year’s Dubai Airshow and forms one important pillar in the company’s current five-year growth strategy.
President and CEO, Fathi Hilal Buhazza said he was delighted with the outcome of the makeover, and added that the name and look better reflect Maximus Air’s position as a modern, progressive and successful cargo carrier which is proud of its Abu Dhabi heritage.
“Having grown from a local operator to a regional operator with some international trade, we are now ready to turn that business model on its head, “he said. “We have a lofty ambition, and that is to become one of the top three players in the global air cargo market. This is one of the reasons we engaged the services of one of the aviation industry's most creative designer of aircraft liveries, Didier Wolff and his Happy Design Studio in France to help shape the new brand within the context of this new strategy.
“The roll-out marks another very exciting chapter in our journey to become one of the top brands in this industry,” he said, “and I don’t think there will be many other all-cargo carriers with such great looking aircraft. ” he said.
Wolff, founder of Happy Design who has been in ADAT supervising the repainting of the Airbus A300-600RP2F was equally excited with the end result:
“I would like to record my appreciation to Maximus Air’s CEO for his vision and audacity in selecting a design of this complexity and to the ADAT team who did a magnificent job in transferring the design from the conception onto the aircraft. They did it a highly professional job displaying the highest level of workmanship while all the time paying particular attention to the entire fine detail. In fact they treated the project as though they were doing an oil painting rather than an aircraft. And this was all done against the backdrop of a very tight timeline.”
The Airbus A300-600RP2F forms the core of the current Maximus fleet.
Article Source : Arabian Aerospace
President and CEO, Fathi Hilal Buhazza said he was delighted with the outcome of the makeover, and added that the name and look better reflect Maximus Air’s position as a modern, progressive and successful cargo carrier which is proud of its Abu Dhabi heritage.
“Having grown from a local operator to a regional operator with some international trade, we are now ready to turn that business model on its head, “he said. “We have a lofty ambition, and that is to become one of the top three players in the global air cargo market. This is one of the reasons we engaged the services of one of the aviation industry's most creative designer of aircraft liveries, Didier Wolff and his Happy Design Studio in France to help shape the new brand within the context of this new strategy.
“The roll-out marks another very exciting chapter in our journey to become one of the top brands in this industry,” he said, “and I don’t think there will be many other all-cargo carriers with such great looking aircraft. ” he said.
“I would like to record my appreciation to Maximus Air’s CEO for his vision and audacity in selecting a design of this complexity and to the ADAT team who did a magnificent job in transferring the design from the conception onto the aircraft. They did it a highly professional job displaying the highest level of workmanship while all the time paying particular attention to the entire fine detail. In fact they treated the project as though they were doing an oil painting rather than an aircraft. And this was all done against the backdrop of a very tight timeline.”
The Airbus A300-600RP2F forms the core of the current Maximus fleet.
Article Source : Arabian Aerospace
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